PROPOSAL Prepared for:

Annelle Onishi

Meat Goats of Texas

We’re very excited about this opportunity to work with you. We look forward to creating the resources you need to help you better connect with potential customers. Together we will create and deliver the best solution possible within a budget that works for you.

Thank you for allowing us to submit this proposal to you.

LEARN MORE

How We Work

WIN TOGETHER

We believe in establishing a “win-together” relationship that’s built around transparency. We are focused on developing strategies with you that will contribute to your success within your budget while delivering on the expectations that we set together. We leverage our resources so you’re freed up to meet organizational demands elsewhere.

 Alignment

We believe in diving deep into what makes each of our clients’ businesses unique, the specific problems their products or services solve, and most importantly, the metrics from which we will measure success. We use this knowledge to develop the most impactful and efficient results possible. With strategies rooted in thorough research, you can trust that you’re making the best decisions with your budget.

Storytelling

One of the keys to creative execution is creating a desire that’s based on emotion, as well as logic, for your product or service. A well-crafted story that clearly expresses why you do what you do, how you do it, as well as logical reasons for purchasing your product or service, is almost always the most effective way to connect and engage with your audience.

What we do

Creative Services

Brand Strategy

Identity Creation

Logo Design

Brand Voice Creation

Brand Aesthetic Development

Brand Guide Creation

GRAPHIC DESIGN

Ad Creation

Website Design & ADA Compliance

Infographic Creation

Print Design & File Prep

Presentation Deck Design

Copywriting

Messaging Concept Development

Brand Narrative Development

Ad Headline Copy

Strategic Sales Copy

Technical Writing

Multimedia

Motion-Graphic Video Production

Graphic Animation

Photography

Photo Manipulation & Correction

Illustration

Marketing Services

Market Research & Positioning

Marketing Strategy & Planning

Marketing Management

eCommerce Marketing

Amazon Listing & Store Creation

Amazon Product Management

Email Marketing

Social Media Marketing

Influencer Marketing

Advertising & Media Buys

Search Engine Optimization

Marketing Budget Management

OUR TEAM

Creative Team

Award-winning brand strategy and creative execution—recognized by more than 50 Addy awards, as well as awards from ADC, Reggie, and 2 Emmy nominations.

Mike Hardy – Brand Strategist & Creative Director

An award-winning brand strategist with more than 25 years of experience in roles ranging from print production to high-end creative direction and brand strategy, Mike prides himself on understanding how to motivate an audience to take the desired action. Over the years, Mike has amassed numerous accolades, including more than 50 Addy Awards, while working with global brands such as Starbucks, Duracell, Harley-Davidson, Procter & Gamble, Coors, Kroger, Ace Hardware, and Polaris.

Heidi Jones – Project Manager

Heidi brings extensive project management in multiple industries to the table, and is experienced in bringing teams together to achieve client goals. Organization is her game, and work flows are her bag. She’s a master at follow through, believes in a strong work ethic, and that no day is complete without a hearty laugh!

Sheri Kowalski – Art Director & Copywriter

A creative talent with 18 years in the business, Sheri specializes in creative strategy and execution. Her unique ability to clearly visualize the desired outcome, bolstered by her abilities to bring it life through design, photography, and writing make her an amazing all-around talent for creative executions. 11 years working with motion graphics for CBS Television Studios, where she was nominated for multiple Emmys for design and animation, rounds out Sheri’s broad and experienced skill set.

Chuck Vroom – Sr. Designer

Chuck has spent his career honing his skills working on global brands including Ford, Jeep, UnitedHealth Group, OnStar & Rocket Mortgage. Over the years, Chuck has worked on everything from online advertising campaigns to full rebrands. Chuck loves working hands-on, so diving deep into design files is a comfort zone for him. In his own words, Chuck is ‘driven to make amazing stuff that people love.’ 

Rich Connolly – Graphic Designer

As a lifelong creative, Rich boasts a diverse skillset that he loves to get his hands dirty with. From layout design, illustration, and writing—there’s nothing he won’t happily dive into as his true strengths lay in his adaptability and enthusiasm. He takes pride in being someone who can figure it out and rises to any creative challenge. Rich’s attention to detail enables him to complete projects quickly and his clever wit and humor are always welcome, especially when the deadline looms. 

Nehemiah Harmsen – UX/Graphic Designer

Nehemiah is a user experience designer who creates great-looking, functional, and accessible websites. He has a strong fine art background and has experience in different areas of visual design including logo and print design. He also has experience in animation, audio production, and video editing. His goal has always been to try to have as many tools in his design toolbox so that he is able to provide exactly what is needed for a project.

Josh Rose – Graphic Designer

Josh is most interested in the intersection of business, technology, and design. Josh studied design and illustration at Kendall College of Art & Design and the College for Creative Studies. With a hunger to constantly improve his skillset, Josh continues his studies daily learning new software and design trends by immersing himself in video tutorials, audiobooks, and podcasts.

Marketing Team

As an extension of our creative services, we offer digital marketing services as well. Our marketing team consists of the following core members:

John Smiddy – Marketing Strategist

We work with John through our joint venture, Engage, through which we provide a unique one-two punch of brand and marketing strategy, along with execution services for our clients. John has helped market and scale over 200 companies in various industries over the past 10 years. He is the Founder and Managing Partner of LeadPlan Marketing, the host of “The Marketing Fundamentals Podcast” and the creator of the “5 Pillars of Sales Conversions” formula used at LeadPlan.

AJ Anderson – SEO & Technical Manager

AJ is our search engine optimization management guru. With a love for technical data analysis, AJ keeps a close eye on how your website, SEO, and online ad strategies are performing, while examining new opportunities to elevate your online presence. With a flair for IT, AJ is also a great resource to answer questions when things get a bit technical.

Overview

PROJECT OVERVIEW + OBJECTIVES

Meat Goats of Texas (MGoT) is in need of some core-level marketing, namely a website, to help legitimize their business to potential customers.

Project Objectives:

  • Create a website that will introduce and legitimize the business to potential customers
    • Provide background information on the business
    • Include photos/galleries to showcase livestock
    • Provide clear calls to action/contact info

Optional Objectives to Consider:

  • Use advanced strategies to elevate the perceived value of MGoT’s goats and optimize sales potential

Please Note: A discovery session will be required to define the project objectives further and to align our teams on project goals. The result of the discovery will help to determine individual project timelines and may also affect the quoted price.

HOW THE OBJECTIVES WILL BE MET

DISCOVERY

Our inclusive process will help us to align the project goals and determine the key milestones and deadlines.

  • Project Brief: The project brief is the result of our kickoff/deep dive meeting with you. It will allow our team to better understand your business, your product or service, as well as the market landscape your brand is a part of. This meeting will define the following:
    • Project Goals: Establish what are you looking to achieve as a result of this project as well as identify deadlines
    • Company Profile: Understand what is it that you do/provide to your customer, what is your purpose and vision
    • Target Audience: Define who your ideal customer is, detail your customer avatar
    • Brand Personality: Determine your brand’s character and how it should look and feel, speak, and act
    • Company/Brand Image/Reputation: Identify your brand’s current image and reputation and highlight any changes that should be made
    • Market Position: Identify key competitors and your current market position
    • Inspirations: Highlight any reference points that may provide insight

Brand Strategy

Brand Script: Our Brand Script process will help to define your unique selling proposition (USP), clearly articulate the problem your audience faces, as well as establish you as an authority on how to help them solve that problem. This process will enable us to develop the following:

  • A powerful, emotionally-charged narrative that clearly establishes:
    • Why the consumer should care about the problem(s) you solve
    • Your brand as the guide that will help enable them to solve their problem(s)
    • Why you are the right choice for them
    • The steps your customer needs to take and specific language that will get them to take action
  • Write headlines, taglines, and primary and secondary calls to action for use within the marketing strategy
  • Create a unique, authentic brand voice that distinguishes your brand from competitors
  • Build a foundation for ongoing content within websites, advertising, and other marketing

Logo Design

A new, custom logo will be developed to help establish and legitimize the business. Objectives of this project include:

Brand Strategy Exercises:

  • Core values development/evaluation
  • Brand personality development

Logo Design:

  • A design that is versatile (works in one color, at a small scale, works well with signage, etc.)
  • Conveys a message/story in a split second
  • Custom-illustrated symbol design (based on existing design)
  • Focused Typography/font style selections and treatment
  • Branded color palette usage (color specs for print and digital/online use)
  • Print and digital/online file versions

Website Option 1: Basic Website

Creation of a new website that presents the business in a professional manner to visitors. The phases of this project will include:

    Strategy: We will use the info obtained from Discovery to lay the road map for our execution of the new website design.

    • Site Map: Determine website pages and order/site flow
    • Theme Selection/Key Visual: Theme selections will be made and presented to gain alignment for the website’s design aesthetics prior to building the website

    Website Design & Development: Selection of themes within the WordPress platform. This theme will be customized to embody your brand with unique colors, photography, and typography. 

    • Page templates included:
      • Home page
      • Livestock page with photos/photo gallery
      • Basic interior template (for About Us, etc.)
      • Contact Us (with form)
    • Supporting branded elements (graphic styles, button styles, etc.)
    • Typography/font style selections
    • Branded color palette usage
    • Stock photos and stock or custom illustrations as required*
      Note: Photography or illustration required may need to be estimated and billed separately.
    • Responsive Design: Mobile responsive design is included to ensure performance across mobile devices

    Website Content: Page Creation and Population 

    • Website copy for the homepage included if completed with Brand Script
    • Additional standard interior pages are billed at $350 each – individual page estimates may be required
    • Strategic landing pages (pages we drive traffic to from online marketing tactics) are billed at $650 each – individual page estimates may be required
    • Copy editing/assistance is available and may require an estimate

    Website Option 2: Story-Centric Website with sales strategy

    Creation of a new website designed to build trust, enhance perceived value, and drive vetted leads. The phases of this project will include:

      Strategy: We will use the info obtained from Discovery to lay the road map for our execution of the new website design.

      • User Experience Strategy: Improve website UX (User Experience) to improve the flow of the content and streamline website traffic.
        • Site Map: Determine website pages and order/site flow
        • Wireframe: Establish the hierarchy of site content, as well as an optimized user experience (UX) in order to enhance conversation rates
      • Key Visual: Custom-designed compositions used to gain alignment for the website’s design aesthetics
      • Messaging: BrandScript focused massaging strategy to sell on value vs. cost
        • Develop a narrative that incorporates emotional and logical reasoning and establishes how you solve problems for your customers (applies to all items)
        • Create clear calls to action for web visitors
        • Leverage trust tactics to build confidence for website visitors

      Website Design & Development: A new customized website theme will be created within the WordPress platform to bring the strategy to life. 

      • Design a new website aesthetic to elevate the brand
      • Custom-designed page templates:
        • Homepage
        • Livestock Page
          • Breed Specific Pages
        • About Us (Our story)
        • Basic Interior Page Template 
        • Contact Us (with form)
      • Supporting branded elements (graphic styles, button styles, etc.)
      • Typography/font style selections
      • Branded color palette usage
      • Stock photos and stock or custom illustrations as required*
        Note: Photography or illustration required may need to be estimated and billed separately.
      • Responsive Design: Mobile responsive design is included to ensure performance across mobile devices

      Website Content: Page Creation and Population 

      • Website copy for the homepage included if completed with Brand Script
      • Additional standard interior pages are billed at $350 each – individual page estimates may be required
      • Strategic landing pages (pages we drive traffic to from online marketing tactics) are billed at $650 each – individual page estimates may be required
      • Copy editing/assistance is included

      OUR WORK

      Examples of Our Work

      Below are a few examples of recent work. To see more examples, please visit our full portfolio.

      Full Portfolio
      Copywriting Examples

      TEAM AWARDS

      National Addy Awards – National Silver Award for Direct Mail Marketing

      District 15 Addy Awards – Gold Award for Direct Mail Marketing

      Central Coast Addy Awards – 33 Awards including Gold Awards for Direct Mail Marketing, Corporate Identity, and Industrial Self Promotion

      Central Coast Addy Awards – 23 awards including 2 Gold Addy Awards for poster design and Multi-Part Campaigns, and Best of Advertising Award for Multi-Part Campaign

      PIA Awards of Southern California – 4 awards including the People’s Choice Award for Advertising Excellence

      Hermes Creative Award Gold Winner – Wilbanks Energy Logistics Logo Design

      Hermes Creative Award Gold Winner – Wilbanks Energy Logistics Website Design

      ADCD Silver – Duracell Museum of the Obvious; for Duracell/Proctor & Gamble

      Reggie Award – Green Caps for Green Energy; for Silk/Whitewave Foods

      NDAC Denver 50 – Green Caps for Green Energy; for Silk/Whitewave Foods

      NDAC Denver 50 – Museum of the Obvious; website for Duracell/Proctor & Gamble

      ESTIMATE

      Project Estimate – UPDATED

      DISCOVERY

      • “Deep dive” meeting
      • Project brief

      Included

      Brand Strategy: Brand Script

      • Emotionally charged narrative
      • Headlines, taglines, primary and secondary calls to action
      • Authentic, unique brand voice
      • Homepage copywriting included

      $1500
      (Includes strategic web copy on homepage)

      Logo Design

      $2,500

      WEBSITE OPTION 1: BASIC WEBSITE

      • Built Within an Existing WordPress Theme
      • Pages Included:
        • Home Page
        • Livestock Page
        • Basic Interior Page Template (for About Us, etc.)
        • Contact Us (with form)
      • Stock Photos or Custom Illustrations*
      • No Copywriting

      $3,500

      WEBSITE OPTION 2: STORY-CENTRIC WEBSITE WITH SALES STRATEGY

      • Fully Custom Website Built within WordPress
      • Website Strategy:
        • User Experience
        • Key Visuals
        • Story-Centric Messaging
      • Custom Designed Pages Included:
        • Home Page
        • Livestock Page
          • Breed Specific Pages
        • About Us (Our Story)
        • Basic Interior Template 
        • Contact Us (with form)
      • Supporting Branded Elements
      • Stock Photos or Illustrations*
      • Copy Editing

      $8,500

      Total Project Estimate:

      $3,500 – 12,500

      Thank You

      THANK YOU

      Thank you for taking the time to visit us and allowing us to share our story with you. If you would like us to help tell your story, please reach out.

      info@HardyDesignCo.com

      248.397.5279