Maxbauer
The Larkin Group came to us looking for ideas on how to bring in new customers. After our discovery session, we realized that they have very strong customer loyalty, but they struggle to gain younger customers specifically. With that in mind, we set out to freshen up their brand with a new image that’s more accessible and fun—something not often seen in the insurance space.
Project Specs
Project Type Website Design, Brand Strategy, Logo Design,
Services Creative Direction, Graphic Design, Illustration
View LarkinGRP.com
Brand Scape
The Bear Factory’s design update started with our Brand Scape process. This process allows us to explore different directions or evolutions for the brand with explorations into fonts, colors, typography, photography, and more. This guide becomes the foundation for all future visual work we do, including the website.
With such an established brand already in place, we decided that maintaining the brand-equity they already had, and taking it to the next level instead was the most strategic move.
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Website Design
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Design Strategy
A key goal of the new website design was to clearly showcase that the Larkin Group provides insurance for both a person’s personal life and their business. With that, we created a fun and unique animated visual that transitions between two scenes (‘business’ version below).
Imagery Focus
We really wanted the imagery that felt like ordinary, real-life people. By isolating them out on white backgrounds, along with their belongings, helped to define a design aesthetic that we carried throughout all of Larkin’s marketing.
Graphic Details
We carried through the lighthearted tone with animated visuals as we explained how simple Larkin makes insurance coverage for their customers.
Social Media Ad Design
The ad designs for the MaxBauer featured the same photography-based graphics featured on the website, which translated very well for social media.
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