It’s the day after the Superbowl, what a thriller by the way, and that means it’s time to dissect and thoroughly judge what I consider the top ads of the night. Before we dive in, here's a quick rundown of the criteria I personally use to judge a successful ad—this is...

One of the most effective methods of reaching your audience is to tell the story about yourself, your product, or your service. This is sometimes called story branding. This technique has been proven to be extremely effective, especially if you're trying to reach...

How relevant should an ad be to the product it sells? I posed this question in last week's post about this year's best Superbowl ads. Well, it looks like I wasn't the only one to notice that many agencies are going for a funny, emotional, or memorable impact that...