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The Best Super Bowl Ads of 2019
Well, we all endured what was the lowest scoring Super Bowl of all time. As a result, I believe the ads MAY have outshined the game this time. With that said, let's have a closer look at those ads and determine the best of the bunch. Below is a quick rundown of the...
What’s better, a great line or a great design?
Perhaps the longest-running debate in advertising is whether a great headline is better than a great design or visual. On one side, people propose that if you have a killer line, you don't need a visual at all. While on the other side, people will say that an...
What is Digital Storytelling?
When a business or organization expresses a need for more sales, the first things I look at are their current messaging—how they’re speaking to their audience, as well as the mediums they’re using to spread that message. In this post, I’ll get into the former to...
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