by Mike | Jan 25, 2018 | Branding, Logo Design
Quite often, it seems I’m asked “What do you do?” As a business that specializes in branding, logo design, and web design, a goal of mine for 2018 will be to share more work that I produce for my clients, to show people exactly what it is that I...
by Mike | Nov 2, 2017 | Advertising Ed
One of the most effective methods of reaching your audience is to tell the story about yourself, your product, or your service. This is sometimes called story branding. This technique has been proven to be extremely effective, especially if you’re trying to...
by Mike | Mar 17, 2017 | Branding Ed
Holiday traditions are an interesting thing. They have roots that go so far back that many people don’t even know where they came from. For example, St. Patrick’s Day is probably best known for the color green. What would you say if I told you that the...
by Mike | Feb 14, 2017 | Advertising Ed
How relevant should an ad be to the product it sells? I posed this question in last week’s post about this year’s best Superbowl ads. Well, it looks like I wasn’t the only one to notice that many agencies are going for a funny, emotional, or...
by Mike | Feb 6, 2017 | Advertising Ed
The Superbowl sets the stage not only for one of the biggest sporting events of the year—but also provides the best and most outlandish ads during its commercial breaks. A good ad can be judged on many possible merits; how memorable it is, how well it ties in the...
Comments